I have memories as a child of my mum sewing in my navy RACHEL GREENFIELD labels, into every particle of my school uniform. Once she was done and folded up them up, my clothes felt special and all mine! My daughter has adopted the same labels and fonts for her own clothing line, except in red as she was very attracted to the sheer simplicity. (Lilyashwell.com)
I've learnt that after the Second World War, women took it as their duty to signify the unity of their family by monogramming items throughout the home, after years of such loss.
Though my mum wasn't a monogrammer I do recall her great appreciation when she came across monograms amongst bags of fabric scrap she would buy. Up until today initials of others served little purpose to others, but now regardless of the initial, the sheer workmanship and design are often so appreciated they are reworked into new items for their sheer design element, such as vintage lampshades, pillows etc.
These were Rachel Ashwell Shabby Chic pillows with silk embroidery designed a couple years ago. An inspiration from Marie Antoinette who in her day would adorn her world with her initials on everything, as though once done, was like her stamp of approval.
I've long appreciated back stamps on the undersides of fine china, a printed monogram of sorts. Many have been the source of inspiration for me for new logos.
You can see the parallels of the influences of different elements into my world over the years. From rubber stamps to woven work, depending on need or budget. But all of my logos collectively have a common thread of history from days gone by.
Today monogramming has made a comeback in the homogenized world of commerce. Even though I pride myself that our shabby chic gifts themselves are special, whether to welcome a baby, commemorate an occasion such as an engagement or anniversary, I am happy a company as small as ours has worked out the logistics that we can offer to personally monogram anything that is monogramable.
Our most popular request, of course, is to personalize our towels and bed linens. Nothing is quite as special with that final adornment. But we will monogram anything monogramable including aprons, tote bags etc. While we offer threads of blue, neutrals, reds, I typically gravitate to the quiet bling of silver thread. So very special!
I have always been attracted to the detail and gesture of words in general incorporated into art. Whether as a meaning or the pride of a manufacturer giving their product their stamp of credit. Embroidery, decal, hand painted all have their own charm and when used in art form can be captivating daily reminders, that can truly change our days.