RACHEL

WELCOME TO RACHEL'S WORLD

WELCOME TO RACHEL'S WORLD

Over the years I have communicated my visions, values, and ideas through my books and DVDs, my stores, and even my products. But now I venture into the world of...

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Rachel Ashwell

PRACTICAL BEAUTIES

I always try to be super selective with the furniture and furnishings I bring into my home. I would rather go without something that doesn't feel quite right.  Especially because...

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MY LOVE OF ROSABELLE

MY LOVE OF ROSABELLE

There is truth behind "the heart loves what it loves"... and I have always loved Rosabelle.  Over the years I have designed florals of every shape, size and shade. From...

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SO LONG SOHO

SO LONG SOHO

Summer of 1989 saw the opening of my first Shabby Chic store in Santa Monica CA.  My vision and intent was to bring beautiful, comfortable & functional products into the...

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PLAY TIME & MAKE BELIEVE

PLAY TIME & MAKE BELIEVE

A long long time ago, my Mum supported our family with a business of buying, restoring and selling antique dolls.  I have always credited her with teaching me (unknowingly) the...

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TRAVELING BEAUTY

TRAVELING BEAUTY

Gypsy at heart but a homebody in my soul... Regardless of my life long fear of flying, I moved 6,000 miles from my English roots a forever ago, and strategically...

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BEAUTIFUL COMMON THREADS

BEAUTIFUL COMMON THREADS

Old jeans and scruffy cowboy boots are my wardrobe staples but I have always had a love affair with lace and frills, as these counter balance my feminine and romantic side....

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FLOWERS AT THE TABLE

FLOWERS AT THE TABLE

Anyone who knows me, knows I could write a blog for weeks about my love of flowers and how they are at the core of so much of my design...

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OUR FAMILY OF BRANDS